Planning the Perfect Release Marketing Tip Monday Part 7

Posted February 20, 2017 by Julie in Marketing Tip Monday / 17 Comments

Planning the Perfect Release Marketing Tip Monday Part 7

JA Huss








This is the last step in the Perfect year process and covers running discounts and box sets. It also deals with a long-term strategy for how to use discounts and box sets (and all kinds of other stuff) in a way that helps you grow in the future and doesn’t hurt you in the short-term.

Next week we will put all six steps together and discuss how every author who releases at least two books a year can use this plan to help them achieve stable sales and income on a sustainable level.

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About JA Huss

JA Huss is the New York Times Bestselling author of 321 and has been on the USA Today Bestseller’s list 21 times in the past five years. She writes characters with heart, plots with twists, and perfect endings.

Her new sexy sci-fi romance and paranormal romance pen name is KC Cross and she writes novels and teleplays collaboratively with actor and screenwriter, Johnathan McClain.

Her books have sold millions of copies all over the world, the audio version of her semi-autobiographical book, Eighteen, was nominated for a Voice Arts Award and an Audie Award in 2016 and 2017 respectively. Her audiobook, Mr. Perfect, was nominated for a Voice Arts Award in 2017. Her audiobook, Taking Turns, was nominated for an Audie Award in 2018. Five of her book were optioned for a TV series by MGM television in 2018. And her book, Total Exposure, was nominated for a RITA Award in 2019.

She lives on a ranch in Central Colorado with her family.

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17 responses to “Planning the Perfect Release Marketing Tip Monday Part 7

  1. Mind. Blown. I’ve been doing things completely wrong this entire time. I watched this last night before going to bed, and stewed over it for a long time instead of falling asleep like I was supposed to. Then I had a dream where, among other things, I thrust a spear through the stomach of a black, hairy spider the size of a cat. You were there, telling me to take a photo of it and “Put that b*itch on Twitter.” Lol. I’m pretty sure the spider represents my failed marketing plan.

    BUT. Even though I now feel like I’m behind the curve by about a year, I remember what you said about still being around five years from now. That’s the goal. So I’m going to flesh out my anemic social media platform, wean off sales, most-likely re-brand my covers, learn Photoshop, continue to write the best stories I possibly can, and show my readers all the love and respect they deserve. I’d been doing some things right there, with my lovely fans, but I’m going to kick it up a notch. Because you’re right, it does feel good to spoil them. 🙂

    This morning, a quote I have on my computer desktop gave me patience about the 20,000 things I’ve recently added to my to-do list: “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” (Earl Nightingale)

    Thank you so freaking much for taking the time to share your knowledge with us (though I’m wondering if I can devise a genius plan to get you to spill your Twitter secrets to me) and for helping me understand why some authors are more vulnerable to the shock waves of the industry than others. Like you, I crave stability. I’m more than willing to work my ass off for it.

    Thanks for pointing the way. I’m looking forward to the next one.

    Also, I finished “18” and OMG. How you made me fall in love with Mateo! At first I could not imagine a happy ending with that guy. I’m excited to read more of your books. Your success is well deserved. 🙂

  2. Hi, Julie!

    I tried to subscribe to your newsletter but I never received an email (I checked Spam) to activate. Any suggestions on how to get past that velvet rope?

    Michelle Zink (St. James)

    • Julie

      Message my author page with your email on FB and I’ll put you on the list. (This is for newsletter? Not the blog follow, right?)

      • I’m trying to subscribe to the blog, but eve time I get the email to activate, I get a message saying it can’t be activated once I click through. It says it “may have expired” but last time I tried I clicked through within the first 12 hours. Do I need to do it faster than that?

  3. Thank you Julie. I learned a lot especially how much timing is involved in your releases. I made sure my PA is watching them as well. We both love them and I will be sitting at the front of your class on the next set of videos. You did an excellent job at explaining and enjoyed each and every one of the videos. Thank you. 🙂

  4. Beasley

    I love this video series but this video? This video is a game changer. It is making me reexamine everything I have planned. Thank you!

    As an aside, I LOVE SHRIKE BIKES! It is my favorite place on Facebook. You really do have a way of making your fans feel special and connected. If I’m feeling down, I just visit the group and in like five minutes I’m grinning and laughing.

  5. Thank you so much for making this wonderful series of videos! I’m planning on releasing 3 new books as a debut author (kind of) and this SO awesomely helpful. Thank you Thank you Thank you!