Planning the Perfect Release Marketing Tip Monday Part 5

Posted February 6, 2017 by Julie in Marketing Tip Monday / 22 Comments

Planning the Perfect Release Marketing Tip Monday Part 5

JA Huss









The Advanced Reader Copy List might just be the one thing you do that will make a huge difference the very first time you add it to your release. I had to add an extra video to this one because I forgot to talk about negative reviews and I thought it was too important to leave out or throw into a future video.

If you have any questions feel free to leave a comment. I check this blog at least once a day and I’ll respond once I see it.

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About JA Huss

JA Huss is the New York Times Bestselling author of 321 and has been on the USA Today Bestseller’s list 21 times in the past five years. She writes characters with heart, plots with twists, and perfect endings.

Her new sexy sci-fi romance and paranormal romance pen name is KC Cross and she writes novels and teleplays collaboratively with actor and screenwriter, Johnathan McClain.

Her books have sold millions of copies all over the world, the audio version of her semi-autobiographical book, Eighteen, was nominated for a Voice Arts Award and an Audie Award in 2016 and 2017 respectively. Her audiobook, Mr. Perfect, was nominated for a Voice Arts Award in 2017. Her audiobook, Taking Turns, was nominated for an Audie Award in 2018. Five of her book were optioned for a TV series by MGM television in 2018. And her book, Total Exposure, was nominated for a RITA Award in 2019.

She lives on a ranch in Central Colorado with her family.

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22 responses to “Planning the Perfect Release Marketing Tip Monday Part 5

  1. Thanks for another great marketing tip Monday! I really loved what you said about reviews. I have been making myself sick over people’s reviews and your video reminded me why I even started writing in the first place. Because I enjoy it. Thanks again! And FYI – Meet Me in the Dark was the very first dark romance I’d ever read and I freaking LOVED it!

    • Julie

      Yeah, don’t read them until you’re at a place where you know they don’t matter. 🙂 If you’ve got a story in your head, and you write that story and stay faithful to your vision, and only ONE person enjoyed it, you were successful and none of those bad reviews matter.

      • Do you ever comment on reviews you receive? I received a mostly positive one that had some great feedback, so I feel like saying thanks for the insights. Or is that just opening a big can of worms? If you saw this post from me already, I apologize…I swear I posted one this morning but I don’t see it anywhere. 🙂

        • Julie

          No, not really, unless I know the person. But I have nothing against commenting on reviews.

  2. Thanks so much Julie! Another great marketing tip. I especially liked what you said about not taking bad reviews personally, that you wrote a book for a specific person and that bad reviewer just wasn’t that person.
    I spent a long time performing and doing Improv and HAD to learn that not everyone is going to find what I do funny. Everyone has different tastes in comedy. So, when I started to write romantic comedies I knew I was funny. I had been trained by some of the best in comedy so when I got one or two star reviews on my books (when I became a writer) and the reviewer said I wasn’t funny I would just shrug my shoulders and realize they didn’t have my taste in comedy. That my book wasn’t meant for them.
    You saying that in the video just confirmed what I suspected. I never liked it when authors complained about their 1 & 2 star reviews because I thought those reviews will weed out the people who wouldn’t like it anyway and might actually attract readers who would like that sort of thing.
    Can’t wait for your next video!

  3. Thank you for another informative and motivating video. You mentioned your street team and I’m not sure if you will be addressing it in a future video, but I would love more information on forming and interacting with a street team.

  4. Thank you for the informative video as usual. I definitely get people that apply to my ARC list who have never read one of my books. One of my requirements is that they’ve already left a review for one of my books that we can verify, yet and still people still apply without even doing that. Off to do some careful pruning of my list in search of superfans!

  5. Rosalind

    Thanks so much for releasing this series JA. Love learning from real authors.

    I have a quick question, if I may. How do you pick what categories to go in on KDP? It’s one of the things I really struggle with.

    On my last release I messed up and ended up in a wrong category, which could have cost me a nice chunk of change. Any chance you can cover this in one of your next videos?

    • Julie

      I don’t have much to say about categories. I have very few to choose from since I don’t ever put my books in erotica. I go with contemporary romance or romantic suspense for all of them, almost without fail. I use key words to get them in new adult, even if they aren’t new adult, because most of my books are new adult. And if it’s a really solid new adult book, I use coming of age as a category. But that’s just me.

  6. Deborah

    Love this series and the great tips. Ford introduced us. For the longest time I loathed Rook. Then went back and read the series from the 1st book. Over it now. 🙂 Looking forward to Five. Great characters. p.s. I don’t read reviews. My teenage nephew does it. He’s forbidden to leave snarky comments.

  7. Mignon

    Hello, Julie!
    I was one of those MEET ME IN THE DARK fans 😉 It was the book that introduced me to you, and while I’m not a dark reader exactly, MMITD was done fantastically.
    I’ve been trying to implement some of your strategies for an upcoming release, and my question deals with BookFunnel. Now, I’ve already sent it so there’s not much I can do about it with this go-round….
    How long do you keep your BF open for? 5 days? Or one/two weeks? Or, do you change it based on the length of review time?
    Thank you!

    • Julie

      I think the default might be 5 days but I give my ARC readers 3 days to download and then it ends. You put that deadline in when you make the “book” campaign (I think). It’s not when you make the mail campaign. I kinda have a lot of rules for my ARC readers, so they know, for instance, that I give them about a week to ask for the ARC then they get 3 days to download once I send the mail campaign. But they know to expect this from me. And if they don’t pick it up in that 3 day window, they don’t get it. I don’t have a problem with this at all. They are usually bugging me all day waiting for the email. 🙂 My review window is always about 5 days as well. So once the book releases (and I almost always release on a Wednesday) then they have to have a review up by Sunday that week.

  8. I wanted to say thank you for sharing all of this wealth of knowledge. I have put some of your ideas into play for my marketing and have seen a significant jump when I do. Thank you again for sharing and being a role model to other writers!

  9. Samantha

    How many ARC review applications do you delete because people don’t read/don’t follow directions? I’m finding that most people don’t even pay attention to what information I’m asking from them.

    • Julie

      A lot. 🙂 Like at least half just get the delete action on them. People who are truly interested in you will follow directions.

  10. TLC

    Hello Julie, how many days prior to release do you send out your email with ARC link?

  11. L.B. Dunbar

    Do you offer a template for the ARC List request/sign-up – it’s hard tor read on the screen.

  12. Thanks so much for creating this video series, Julie! I really enjoyed watching it. Your videos were very informative and inspirational. Keep kicking ass in the book world! <3 Jackie