Planning the Perfect Release Marketing Tip Monday Part 4

Posted January 30, 2017 by Julie in GIVEAWAY, Marketing Tip Monday / 22 Comments

Planning the Perfect Release Marketing Tip Monday Part 4

JA Huss








This week’s post is all about running giveaways and takeovers. Please keep in mind that what I’m saying in this video mostly pertains to romance. But if you’re in another genre you can still take most of the same concepts and apply it in a way that is best for you.

If you have any questions feel free to leave a comment. I check this blog at least once a day and I’ll respond once I see it.

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About JA Huss

JA Huss is the New York Times Bestselling author of 321 and has been on the USA Today Bestseller’s list 21 times in the past five years. She writes characters with heart, plots with twists, and perfect endings.

Her new sexy sci-fi romance and paranormal romance pen name is KC Cross and she writes novels and teleplays collaboratively with actor and screenwriter, Johnathan McClain.

Her books have sold millions of copies all over the world, the audio version of her semi-autobiographical book, Eighteen, was nominated for a Voice Arts Award and an Audie Award in 2016 and 2017 respectively. Her audiobook, Mr. Perfect, was nominated for a Voice Arts Award in 2017. Her audiobook, Taking Turns, was nominated for an Audie Award in 2018. Five of her book were optioned for a TV series by MGM television in 2018. And her book, Total Exposure, was nominated for a RITA Award in 2019.

She lives on a ranch in Central Colorado with her family.

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22 responses to “Planning the Perfect Release Marketing Tip Monday Part 4

  1. Hi Julie, Thank you so much for your videos. They’re super helpful. Question about your giveaways: are they open internationally?

    • Julie

      Always open international. I admit, it’s painful to pay $40 for shipping to Australia, but it’s worth it. I have a ton of fans down under. 🙂 And they REALLY appreciate the international giveaways. However, when I sell signed books online (which I only do occasionally) I don’t always open it INT because I hate the process of mailing them. I have sent books to Russia, Argentina, Mexico, all over Europe (including countries I’ve never heard of) Canada, South Africa, Australia, New Zealand, Japan, the Philippines, Nigeria, and many, many more.

  2. Claudia Ortega

    I’m not an Author, but as a “begginer blogger” I’m very grateful for all your tips, since thanks to then I have also learn a way to add more likes to my page!! Thank you so much for everything you do for this community and your fans!!

    Your Selflessness has no Limitations!!

  3. Thanks for another great video. Most days I have no idea what I’m doing, (only half-joking) but you put spell it all out so well, I have hope. Can’t wait for the next one. And I love listening to your birds in the background. 🙂

      • Ha! So I had a general question about giveaways. I’m just wrapping up my first book blitz and I’ve had a ton of people follow me on twitter and like my Facebook page, but I’m pretty sure it’s only on account of the giveaway running, because I’ve had next to no increase in sales. How would you go about converting these people into real fans? I did do things a little backwards, because I’m just getting started and plan to implement your training for my next release. I’m doing my best to engage with them, but if you had any other advice, I’d appreciate it. Sorry for the long post…

        • Julie

          Real fans come from writing great books. Marketing only works if the book is worth talking about. So the giveaway is just to get people interested. You come up with something creative and original, then sit back and wait for people to take a chance on you. If you write a great book, people talk about it and then you make more sales.

  4. Sarah

    Another great video – thank you so much! Quick question: aside from using our own FB fan page/group, how does a relatively new indie author find and/or get invited to take over other FB pages?

  5. Thanks so much, yet again, for these great videos. The timing on this one was perfect. My PA scheduled my first takeover for Feb 12, so I’m planning the giveaway based on your suggestions. 🙂 I did take notes on your giveaway when it was live, but I didn’t notice how long it lasted. Is there an optimum time for the length of a giveaway? I’m looking forward to tomorrow’s video!

    • Julie

      i don’t think length of giveaway matters. I do them all different lengths of time. For a takeover I run them for 24 pus so people on the other side of the planet can enter as well. 🙂

      • Awesome. Thanks. I don’t think I have readers on the other side of the planet yet, LOL, but it’s good to start thinking ahead, right? 😉

  6. Your videos are the best thing about Mondays! Thank you so much for taking the time to put them together. My question relates to synergy. Do you link your social media posts so that when you update one it goes to all? Or do you think it’s better to do fresh content for each? Can’t wait until tomorrow! Thanks again

    • Julie

      I do not do this, Jennifer. I do them all separately so I can customize each post for each platform.

  7. I’m loving these videos, Julie. I have a question about giveaways. How long do you run your giveaways for? A week? Two weeks? Longer? Thanks!

  8. First – these videos are just what I need! I do have one question – you mentioned adding a photo to the book on the author page in Amazon. How do you do that? Is that through Author Central? I’m poking around but I don’t see where to do it. Thanks!

  9. Hey, I’m just now getting to this series and I LOVE IT. Thanks for doing this. My question is that Facebook has some guidelines as well as the state you live in about giveaways and asking people to do things in order to win. I actually saw one indie jump another indie because she was doing a giveaway and asked people to like and share. The other indie said its illegal and blah blah blah. You have any thoughts or guidance on this? It makes sense to me to ask people to do something in return but holy hell the fallout sometimes from others is incredible (I know, I shouldn’t care).

    • Julie

      Kristi – there is a workaround for everything. FB cannot control what you do OFF Facebook. So you can try that. Do the giveaway on your blog. Also, there’s working to sue to get past their rule. I’m generally not a rule-breaker. I like to be on the up and up and when I can’t, I like to find a legal workaround. But lots of authors ask for a straight share. I wouldn’t personally do that. Just find a way to ask without asking. 😉