Planning the Perfect Release Marketing Tip Monday Part 2

Posted January 16, 2017 by Julie in Marketing Tip Monday / 22 Comments

Planning the Perfect Release Marketing Tip Monday Part 2







This week’s video is about planning a cover reveal. Some of this might be new to you, some might be old. But the reason I’m spending a whole video on it is because it’s part of the 6-part process of planning the perfect year. So I figure it’s a good idea to get everyone on the same page as to what it, and what isn’t a cover reveal.

I mention a media kit in the video and you can download that here to see an example. One thing I will caution you about – Don’t just copy me. I realize most media kits are the same, but you’re only cheating yourself if you think you can copy everything I do and that’s it. You can’t. You know why? Because it’s got my personality all over it. So don’t copy my tweets, or my newsletter, or my Facebook posts. I know it’s very tempting, but you need to find fans who respond to your personality. What I do might not be in your best interest. So take the concepts I’m talking about and then find your own unique way to use it to help you grow your audience. In other words – your audience might not appreciate my style. Get it? So be yourself.

Also, I mentioned that I just did a cover reveal last week. I’m going to link a few cover reveals here so you can see them easily. You can always do a search on this blog to find other posts. I’m just taking the first ones that pop up.




One more thing I’ll say about cover reveals. If I’m releasing a series I often do the cover reveal with the release of the next book in the series. I (sorta) looked for cover reveals for the Mister Series on here to show you but I’m pretty sure most of them were either combined into the release day post or I just didn’t have time to do a blog post. But I always do some sort of cover reveal that involves a coordinated blog promo effort. Even if I don’t post them on the blog here. Sometimes I’m just way too busy to think about blogging, especially if the cover reveal coincides with the release. I try not to overwhelm people who follow this blog by email with a lot of repetitive posts.

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22 responses to “Planning the Perfect Release Marketing Tip Monday Part 2

  1. Hi Julie, Great lesson today. Thank you for sharing your insight and expertise. I’m looking forward to the next video. Also, congrats on your new release.

  2. Thank you so much for these videos! It’s great that you’re taking the time to share your expertise with us. 🙂 I have a question about the purpose of the media kit. I’ve done blitzes with Expresso, and usually email the excerpt/links as a Word doc and any images as separate JPEGs. That way they have the files to upload what they need for their blog. The media kit looks like a PDF with the images embedded, so how would they be able to conveniently upload that info to create their blog posts? Sorry if this is something obvious that I’m missing. Thanks again!

  3. Ok, first off you are are killing me! We need some “Learn from my examples, Bitches” JA Huss swag STAT! Second, these videos are great and the best thing about Mondays. Thank you so much!

  4. I love that you are so honest about the amount of actual work that goes into all of this. And that you call us bitches. You’re my kind of person. Looking forward to next weeks lesson.

  5. Leesa

    PLEASE put the new Mr books on Audible!!! I’ve listened to the two that are available. PLEASE!!!

    • Julie

      They are all scheduled for release Leesa. These are with a publisher and so out of my control. But they are done, just processing. 🙂

  6. I have a technical question. You mention that you graphic design and do all of your own teasers for FB and Twitter (they rock, btw!) My question: how the hell do you keep them crisp and sharp? Facebook does some weird compression shit and my stuff always comes out blurry! Thanks in advance for your time and answer!

    • Julie

      When you make your graphic, make sure it’s set to 300 dpi. Facebook compresses it down to 72 dpi, so if you start at 72, that’s why it gets blurry. I don’t know what program you use, but in Photoshop you go to FILE–>NEW–> and in that pop up there is a little box that says RESOLUTION in pixels/inch. Make sure it’s set to 300 before you start making your graphic. Then when you save it and upload FB can compress it and it will still look nice.

  7. You are so Hilarious, But I am enjoying your presentations so much. I was this week really needing a re-evaluation of how I try to grow readers and become a full time author which is my desire. I too have been doing everything myself and have been learning everything I don’t know. So thank you for doing this even though its time consuming with everything else you do. I understand that myself.

  8. Thank you so much for these videos! I’m a veteran author (15 years published and 90 books out) but learning so much here. I want to comment on using Xpresso for cover reveals–one of their stipulations is that they require the cover hasn’t been shown anywhere on the web prior to the reveal. As I excitedly post my covers as soon as I get them, that kills the cover reveal blitz for me, at least with Xpresso. So live and learn, I guess. I will keep that in mind for future books! (don’t post the cover… don’t post the cover…)

  9. Julie! Hey! Is it Richard Morgan? Altered Carbon, right? Loving the videos. You’re the bomb. Still. After all these years. 😉 <3 Nicole