Planning the Perfect Release Marketing Tip Monday

Planning the Perfect Release Marketing Tip Monday

JA Huss

I finally got my shit together with this marketing stuff. I made this course last summer but I’ve been too busy to do anything with it until now. It’s a nine-part video course on how to plan the perfect year of book releases. And best of all, it’s FREE.99 πŸ™‚







The course covers the six things I do all year long to create stable sales from month to month. I’m gonna try real hard to get each one up every Monday until they’re all up so if you want to automatically be notified of new posts for The Perfect Year: A Successful Release Strategy for Authors, just fill out the form below and you’ll be emailed each time I post to the blog. You’ll get my other posts too, so be aware of that. It’s not all marketing tips.

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About JA Huss

JA Huss is the New York Times Bestselling author of 321 and has been on the USA Today Bestseller’s list 21 times in the past four years. She writes characters with heart, plots with twists, and perfect endings.

Her books have sold millions of copies all over the world, the audio version of her semi-autobiographical book, Eighteen, was nominated for a Voice Arts Award and an Audie Award in 2016 and 2017 respectively, her audiobook, Mr. Perfect, was nominated for a Voice Arts Award in 2017, and her audiobook, Taking Turns, was nominated for an Audie Award in 2018.

Johnathan McClain is her first (and only) writing partner and even though they are worlds apart in just about every way imaginable, it works.

She lives on a ranch in Central Colorado with her family.

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  1. Thank you so much for this! I signed up and can’t wait until the next video course. I have a release at the end of March and will try to implement your plan as much as possible (some things are already set in motion so it may be limited), but I will definitely do it for the release I have this summer.

  2. I thought the opportunists were going to be the scammers! The people skimming millions from KU. The 99c, box set etc…thing is a great way for new authors to start their careers.It can be a cheap gimmick but it can also really move an author forward. It depends on the mindset of the person pushing the 99c or boxed set imo.

  3. I appreciate you doing this course. Thank you. πŸ™‚ I have a question. What would you do if you had to work for someone else and you could only release one book a year . . . maybe two? How would you keep your book sales up while you’re writing your next novel?

    1. I think one of the most important things about full-time author success is momentum. But for sure, if you’re not full-time, you can’t expect the same results, you know? But you can use my plan for one book. <3

  4. I have several books out, and a growing fan base. My problem is, I work full-time outside of home, and I suck at technology. I’m blown away and can’t wrap my head around how you do everything on your own and do it well. Where do you find the time? LOL. My goal is to be a full-time successful writer. I just need to know how to reach the right peeps and what steps to take to be successful like you with the life I have at the moment. I’m growing my newsletter list, so that should help me . . . but another thing and maybe you can do a post about it . . . How did you grow your fan base?

    1. The WHOLE COURSE is about building a fan base. So just keep coming by and you’ll see. It really works. But I know it’s hard – so really for someone who can only do one book a year I would say – save them up until you have three, and then release them not all at the same time, but two-three months apart. And always be working on the next book. And I know that sounds disheartening to think you have to just do nothing for three years, but if you do it right, you’re not doing nothing. You do all your other stuff on social media, on your website, etc while you’re writing those three books. You teach yourself things and learn everything you can. So when it comes time to release you’re set. I also have an art background and I went to grad school at a time when computers were everything.

      Plus, I made 200 science courses for my other business before I wrote fiction and I did them all in PowerPoint. Which is why I rock PowerPoint. πŸ™‚ I also made online courses and was trying to become a print publisher for non-fiction science books, which is how I taught myself the business of publishing.

      In addition to that, I was part of the very first wave of internet marketers back in the early 2000’s when Google Adwords and SEO was a brand new thing. So this is a background you can’t duplicate, you know? I just got lucky. I was in the right place at the right time and I worked long hours to make it happen. And I happen to be a long-term planner and I’m kinda smart. I see patterns and then I formulate responses to them. I’m always ahead of the curve in that respect.

      And while I was doing that I was dirt-ass poor, so I had to do it all myself. I was also working from home at the time, and only part time. So, that helped. But i just saved up money and bought graphics programs and e-learning programs, and did it. I taught myself how to make websites because i couldn’t afford a designer. I just did it. And now I’m pretty good at all of it but it was 10 years of full-time work and self-education in the making.

      I don’t know why writing is easy for me – it’s just something I can do well and do quickly. So I understand that I’m lucky in that respect. And that I have all this graphic design background that definitely helps me. But it’s more about diligence and tenacity than talent. You don’t have to be an amazing writer to be a successful author. You just have to have the right plan and the tenacity to see it through no matter what.

      Also, my kids are big. (26 and 19) and I’m not married. So no one bothers me. They just leave me alone to do my thing. And that makes a difference because writing is a very solitary career. You need a lot of time alone with your computer and your imagination. And I have that.

      1. I juste wanted to comment on your comment, because I think it is awesome that you replied so extensive. I really love that you are doing this course. I sent you a message last year that I was going to do this thing called publishing my work and I’m giving it everything I have this year. I’m also doing my own website and stuff, but for now I will hire someone for the cover.
        So please don’t forget to post these videos, because I love the way you handle things and I’m learning so much from it.
        Thanks for putting in your valuable time to make these!

  5. Thank you so much for sharing your expertise in such a professional & organized manner. Storytelling is my passion. I’ve been thinking that I need to move out of the red box you mentioned. Really looking forward to lesson #2!

    1. I see what you’re saying. Okay, I’m taking in what you’re putting out. πŸ˜‰ I know I can do this. It’s just a matter of planning and knowing what to do. Thanks again for creating this course and sharing it. That’s really cool of you. I’m looking forward to the next one. πŸ™‚

  6. I’ve been waiting with baited breath for these lessons. Thank you SO much. It’s so hard to actually find someone successful in our genre who is willing to share some gems and jewels in a big way like this. You’re awesome!

  7. Thank you for all this wonderful information. I am listening, soaking it up and ready to see how I can perform a better more informed year.

    I can write. I need that audience. This is who I am, I know this. I want a long term career so I need to get my mojo happening better.

    Thank you again for your words of wisdom.


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