Planning the Perfect Release Marketing Tip Monday Part 3

Planning the Perfect Release Marketing Tip Monday Part 3

JA Huss










Welcome back to The Perfect year. This week’s video is about planning a pre-order. I have have it broken down into two parts this week because I had a had a lot to say. The first video deals with conventional pros and cons for why you may or may not want to use the pre-order as part of your release strategy. The second video is new insights I’ve gathered over the past year and has the most current data for my newest book. Just something to think about as we go forward because once we get to the end of the series you’re going to have to make a lot of decisions about what you want, what your goal is for your next book, and the best way to go about achieving your goal.

The next video is about giveaways and since I have one running right now that you can see, take a look at the bottom of the post. You don’t have to enter to see what I’m doing in each of those entries. And if I were you, I’d take a good long look at it. 😉

If you have any questions feel free to leave a comment. I check this blog at least once a day and I’ll respond once I see it.

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About JA Huss

JA Huss never wanted to be a writer and she still dreams of that elusive career as an astronaut. She originally went to school to become an equine veterinarian but soon figured out they keep horrible hours and decided to go to grad school instead. That Ph.D wasn’t all it was cracked up to be (and she really sucked at the whole scientist thing), so she dropped out and got a M.S. in forensic toxicology just to get the whole thing over with as soon as possible.

After graduation she got a job with the state of Colorado as their one and only hog farm inspector and spent her days wandering the Eastern Plains shooting the shit with farmers. After a few years of that, she got bored. And since she was a homeschool mom and actually does love science, she decided to write science textbooks and make online classes for other homeschool moms. She wrote more than two hundred of those workbooks and was the number one publisher at the online homeschool store many times, but eventually she covered every science topic she could think of and ran out of shit to say.

So in 2012 she decided to write fiction instead. That year she released her first three books and started a career that would make her a New York Times bestseller and land her on the USA Today Bestseller’s List eighteen times in the next three years. Her books have sold millions of copies all over the world, the audio version of her semi-autobiographical book, Eighteen, was nominated for an Audie award in 2016, and her audiobook Mr. Perfect was nominated for a Voice Arts Award in 2017. Johnathan McClain is her first (and only) writing partner and even though they are worlds apart in just about every way imaginable, it works.

She lives on a ranch in Central Colorado with her family.

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  1. I really love your conclusion Julia. Had me laughing out loud.

    I was wondering if you could explain the benefits of alsoboughts. You showed a pic where your book had alsoboughts, but I’m guessing the value is in your book being presented on pages from other books, right?

    And I was thinking about your remark that the money you spent on adds aren’t worth the effort, but perhaps there is a long term benefit as well, like name recognition? Maybe people saw the add, but didn’t want to buy right away, but will buy sooner when they see your name pop up at Amazon – perhaps in the alsobought section 🙂

    Thanks for sharing your experiences, I’m loving these lectures!

  2. Thanks for the great content, yet again. I really enjoy listening to your perspective. As a new author, I have no idea what I’m doing, so this info is invaluable.

  3. I would say as long as the story requires it to go to that level of dark? I’m good with it. Sometimes a book feels forced because the author is trying to be “edgy” when the story simply doesn’t need it. That takes me out of the scene and leaves me feeling underwhelmed.

  4. For sure the best part of Mondays is your videos. They are great. I learn so much. You are fun to listen to, thanks so much for taking the time to make these videos for us. I’m proud to be a Hussy.

  5. Really enjoying your videos. I have a technical question re preorders. From memory I have done preorders on D2D (Apple & Nook) without a draft file, however, I needed one for KDP. I hope to release a preorder for book 5 at the same time as releasing book 4 of a series. How do I set up a preorder with KDP before I have written the book? TIA!

  6. Thanks for doing these videos. I appreciate it. Are you going to tell us how you gained so many followers and how you found the type of readers who read in the genre you write in? That’s one of the things I’m struggling with.

    1. I don’t really have a reason other than I didn’t figure it would make much of a difference in sales. And I’d rather readers buy them at one of the major distributors instead of the CS store. I use CS for most books but I have a few that are still with Lightning Source since I had a publisher account with them long before I started writing fiction. But CS is good to me, and they gave me a rep and promised me they will be good to me forever if I stick with them. So I have no complaints about CS at all.

  7. Okay, so I’m really confused about the timeline of Cover Reveals and Pre-Orders. You said to do a Cover Reveal like 2 weeks out from a release so it’s fresh, but then you have pre-orders that go on for months. Do you do the Cover Reveal 2 weeks before the pre-order? Or do you have the pre-order with the cover even though it’s not been “revealed”? Or does Cover Reveal no longer mean “You’re seeing this for the first time”?

    I want to do this right, but having never incorporated a Cover Reveal into my process, I’m just super confused about the time frame for all of these things fitting together.

    1. Yes, it’s different if you’re doing pre-orders. You have a trade-off in this case. Do you A) make the most of a cover reveal two weeks prior or B) Make the most of a pre-order three months prior. You can do both if you want a shorter pre-order. But I’m not sure short pre-orders are worth the trouble or rank cut you’ll take. Something only you can decide.

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