Planning the Perfect Release Marketing Tip Monday Part 3

Planning the Perfect Release Marketing Tip Monday Part 3

JA Huss










Welcome back to The Perfect year. This week’s video is about planning a pre-order. I have have it broken down into two parts this week because I had a had a lot to say. The first video deals with conventional pros and cons for why you may or may not want to use the pre-order as part of your release strategy. The second video is new insights I’ve gathered over the past year and has the most current data for my newest book. Just something to think about as we go forward because once we get to the end of the series you’re going to have to make a lot of decisions about what you want, what your goal is for your next book, and the best way to go about achieving your goal.

The next video is about giveaways and since I have one running right now that you can see, take a look at the bottom of the post. You don’t have to enter to see what I’m doing in each of those entries. And if I were you, I’d take a good long look at it. 😉

If you have any questions feel free to leave a comment. I check this blog at least once a day and I’ll respond once I see it.

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About JA Huss

JA Huss is the New York Times and USA Today bestselling author of more than twenty romances. She likes stories about family, loyalty, and extraordinary characters who struggle with basic human emotions while dealing with bigger than life problems. JA loves writing heroes who make you swoon, heroines who makes you jealous, and the perfect Happily Ever After ending.

You can chat with her on Facebook (, Twitter (@jahuss), and her kick-ass romance blog, New Adult Addiction (

If you’re interested in getting your hands on an advanced release copy of her upcoming books, sneak peek teasers, or information on her upcoming personal appearances, you can join her newsletter list ( and get those details delivered right to your inbox.

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  1. I really love your conclusion Julia. Had me laughing out loud.

    I was wondering if you could explain the benefits of alsoboughts. You showed a pic where your book had alsoboughts, but I’m guessing the value is in your book being presented on pages from other books, right?

    And I was thinking about your remark that the money you spent on adds aren’t worth the effort, but perhaps there is a long term benefit as well, like name recognition? Maybe people saw the add, but didn’t want to buy right away, but will buy sooner when they see your name pop up at Amazon – perhaps in the alsobought section 🙂

    Thanks for sharing your experiences, I’m loving these lectures!

  2. Thanks for the great content, yet again. I really enjoy listening to your perspective. As a new author, I have no idea what I’m doing, so this info is invaluable.

  3. I would say as long as the story requires it to go to that level of dark? I’m good with it. Sometimes a book feels forced because the author is trying to be “edgy” when the story simply doesn’t need it. That takes me out of the scene and leaves me feeling underwhelmed.

  4. For sure the best part of Mondays is your videos. They are great. I learn so much. You are fun to listen to, thanks so much for taking the time to make these videos for us. I’m proud to be a Hussy.

  5. Really enjoying your videos. I have a technical question re preorders. From memory I have done preorders on D2D (Apple & Nook) without a draft file, however, I needed one for KDP. I hope to release a preorder for book 5 at the same time as releasing book 4 of a series. How do I set up a preorder with KDP before I have written the book? TIA!

  6. Thanks for doing these videos. I appreciate it. Are you going to tell us how you gained so many followers and how you found the type of readers who read in the genre you write in? That’s one of the things I’m struggling with.

    1. I don’t really have a reason other than I didn’t figure it would make much of a difference in sales. And I’d rather readers buy them at one of the major distributors instead of the CS store. I use CS for most books but I have a few that are still with Lightning Source since I had a publisher account with them long before I started writing fiction. But CS is good to me, and they gave me a rep and promised me they will be good to me forever if I stick with them. So I have no complaints about CS at all.

  7. Okay, so I’m really confused about the timeline of Cover Reveals and Pre-Orders. You said to do a Cover Reveal like 2 weeks out from a release so it’s fresh, but then you have pre-orders that go on for months. Do you do the Cover Reveal 2 weeks before the pre-order? Or do you have the pre-order with the cover even though it’s not been “revealed”? Or does Cover Reveal no longer mean “You’re seeing this for the first time”?

    I want to do this right, but having never incorporated a Cover Reveal into my process, I’m just super confused about the time frame for all of these things fitting together.

    1. Yes, it’s different if you’re doing pre-orders. You have a trade-off in this case. Do you A) make the most of a cover reveal two weeks prior or B) Make the most of a pre-order three months prior. You can do both if you want a shorter pre-order. But I’m not sure short pre-orders are worth the trouble or rank cut you’ll take. Something only you can decide.

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