I’ve been thinking about making some kind of author marketing course. I just bought this killer fucking course authoring software for my other business (I make online courses for homeschoolers) and this program is the fucking shit for making online courses. (Storyline 2 if anyone is interested.) So I figured I’d try and put one together before the end of the year, but in the meantime, I’d start making content by blogging. Now these blog posts will not be in depth, just quick tips, because I just don’t have much more than a few hours to devote to each post right now. But I figure it’s free, so who gives a fuck. I’m sure somewhere out there is an author who doesn’t know this stuff and could use the help.
So here we go – Tip #1
You must have a Facebook FAN PAGE and you must have at least 5000 LIKES on it to get anything of value back.
Right. That’s a no brainer. If you still think you don’t need one, by all means, carry on. But I guarantee you, this Facebook Ads goldmine won’t last forever (nothing does, right?) and if you miss it, that’s on you.
So HOW the hell do you build your Fan Page?
I’m only going to give you one tip because if you don’t have money to run a LIKE campaign (or you don’t know what that is) then you don’t need anything else but this here advice.
Run a giveaway. Actually, run a fuck ton of them is even better.
Now, you naysayers, just stop. I don’t want to hear I don’t get anything back from them. I’m not interested in debating this. It’s a fact. It works. But it’s not idiot-proof. So pay attention.
You need to be original. You need to interact with those people who enter. You need to have fun graphics. You need to ask them to HELP YOU OUT.
If you don’t have as many FB fans as you’d like, do this. Do it every day for a week. Or do ten giveaways in a day like a takeover. And don’t tell me those don’t work either, I’ve sold 300+ books or more in two hours at every takeover I’ve ever run. Even the ones in 2014 when selling 300 books a DAY, let alone two hours, was a huge deal. I’ll make that Tip #2 next week, so comeback to check it out.
Caveat: I only do takeovers for new releases, but if you’ve got nothing going on, then you have nothing to lose but your prize money.
Second, no one wants to hear you whine about the cost of prizes and giveaways. It’s a fucking tax write-off. Who gives a shit what it costs. Your prizes should be within your budget FOR SURE, but you gotta spend money to make money. And one $5 gift card giveaway will not kill you
Here’s an example of one I ran over the weekend and the results of one I ran last week in my fan group. I know what you people who hate giveaways say – how many LIKES did you get? How many sales did that give you. I really don’t give a shit what I get out of it, I have fans that love them. It all evens out on the wash people. If I make $500 a month and spend $1 on a giveaway, is it worth it to make fans happy? No. Brainer.
JUST IN CASE you’re not paying attention, these images were from ONE HOUR after posting. Wouldn’t you like all your posts to be so productive? Me too. 😉 But hey, not all posts are created equal. So far this post, after 20 hours (image directly below), without a boost or ad sponsorship, it has about 10,000 views.
Yes. No matter how much that impacts your sales on the actual day of the giveaway. It’s worth it. If you don’t believe me, well, go get your advice from someone else. But if you don’t have 50,000 fans on your page and private group, and you’d LIKE TO, then what do you have to lose by using my tips? A few bucks? I’m pretty sure most people have wasted ten times that amount on Facebook advertising because they have no idea what they’re doing.
See how simple it is? Now go do this.
If I had comments on this blog I’d ask you to tell me how it went, but I get so much spam, I had to disable them. Thankfully I’m in the process of getting a brand new web design, so that comment feature will be back soon.
If I make a marketing course I will show you step by step how to make these work. But really, all you have to do is just look around at people who make them well and get results, and do what they do.
OK, next Monday I’ll give you that takeover tip. 🙂 So until then, go write ten chapters in your next book.
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